Monday, March 14, 2011

3 trends in the SaaS Space

As i trawl through pages of predictions, trends and forecasts by analysts, tech reporters and industry watchers, trends in the SaaS space stand out distinctly and are observable by me on the ground.

  1. Cloud Computing driving the viability and adoption of SaaS
    • Low cost infrastructure availability is letting entrepreneurs, startups and even big enterprises experiment in the SaaS space without having to shell out thousands of dollars for infrastructure.
    • Plug and play services that dole out platforms (Force.com, VmForce, Azure), security wrappers (Navajo Systems), handle identity and federation management aspects (Okta, PingIdentity, Symplified Technologies, etc)
  2. Convergence of the TV, Computer and the Mobile is creating opportunities for SaaS
    • The 3 screens we know of are converging. This means a greater leverage for software play. Write once and Run Everywhere will become the norm of the day. What better way to do this than the SaaS way. Central software that  detects hybrid screens, screen/gadget types and renders itself to optimally function in the form factor of the gadget will be the natural next thing. Roll out upgrades to your software at once across multiple gadgets. (Kony Solutions)
  3. Cloud Service Ecosystems are the next big thing in the SaaS space
    • Service aggregators in the form of cloud service providers, telecom service providers are driving the next wave of SaaS adoption. Be it DreamSimplicity, JamCracker or Etelos or even TSPs like AT&T, NTT DoCoMo: all of them are creating services based marketplaces – an ecosystem that will help you pick, choose, try and buy service, provide feed back, rate services, switch service suppliers, etc. To experience how such a marketplace would look like, go to to Google Chrome WebStore.

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